Sexual wellness advertising readers can trust

Who it is for

Squirter is an educational guide to squirting and female ejaculation. Readers come here with a clear question, such as how to start, which G-spot toy suits them or how to protect the bed, and many of them are close to a purchase. Featured placements are built for sexual wellness brands and shops that want to reach those readers in a calm, non-explicit setting: toy makers, lubricant and intimate care brands, bedding and blanket makers, and retailers with a curated range.

We do not accept products that are unsafe, made of porous or unlabelled materials, or sold with medical claims they cannot support. We also do not run explicit imagery, so all creative must fit an editorial health magazine tone. Product photos on a plain background, packaging shots and lifestyle images with fully clothed adults all work well. We review every submission before it goes live and may ask for changes to wording that overpromises. Creators looking for a profile should read the creators directory page instead.

What Brand Featured includes

Brand Featured suits a brand with one hero product. Your product appears as a clearly labelled "Partner pick" in one relevant ranking, such as the best G-spot vibrators or best lube. You also get a brand card with your logo, a short description and a link to your own shop, and a monthly report of clicks from our pages to your site.

What Brand Partner includes

Brand Partner suits a brand with a wider range. Up to five products can appear as labelled Partner picks across our rankings and in relevant squirting guides, for example a wand in the solo guide and a blanket in the couples guide. Each month we publish one sponsored guide on a topic we agree together, written in our editorial voice and labelled as sponsored. Click reports arrive weekly.

Larger groups and networks with several brands choose Enterprise: several brands in one account, up to 20 Partner picks, three sponsored guides a month and click reports by brand. It is bought the same way as the other plans, straight from this page, without sales calls.

How labelling works

Every paid placement is labelled "Partner" wherever it appears: in ranking tables, on product cards, in guides and on brand cards. The label is never hidden behind a hover, never shrunk to fine print and never removed for a campaign. Sponsored guides carry a note at the top saying they are sponsored and by whom. Links to partner shops are marked as sponsored for search engines as well. Readers always know which product is there because a brand paid and which is there on merit.

Why rankings stay independent

The value of a Partner placement depends on readers trusting Squirter, so paid placement never changes the order of a ranking. Every list is ordered by our public criteria: material, power, waterproofing, noise, shape, ease of cleaning and price band. A Partner pick is shown with its label in the position those criteria give it, or in a separate labelled Partner slot, never pushed above better rated products by money. We will not write a favourable verdict to order, remove honest cons or hide a competitor. Our full rules are in the editorial policy, and the criteria for each category are explained on the reviews hub.

How billing works

Billing is simple and predictable. You create a brand account, choose a plan and a period, monthly or yearly, and receive an invoice for that period, paid by crypto. Yearly periods cost half the monthly rate per month. Your plan continues term after term: before each period ends, we send the next crypto invoice for the same plan, and paying it keeps your placement running without a gap. There is no surprise charge, because nothing is taken from a card. You can change plans or cancel for the next period at any time.

Reporting of clicks

Reports show how many readers clicked from Squirter to your site, broken down by product and by the page where the click happened, so you can see whether a ranking or a guide works better for you. We count clicks on outbound links without storing personal data about readers. We do not report sales, because those happen on your site, but the click data lets you match traffic in your own analytics. Brand Featured reports arrive monthly, Brand Partner reports weekly.